From market judgement to brand experience, every expression pointing the same way
Cross-border communications
Centred on luxury, lifestyle, fashion and culture: China communications for international brands, and a credible international voice for Chinese brands.
China communications strategy and localisation
China media, social and event support for international clients
International communications frameworks for Chinese brands
London, Hong Kong and key market project coordination
Cross-market content and partnership management
Brand strategy and integrated communications
A clear proposition, content architecture and integrated plan, built from the market problem and the brand objective.
Brand and market communications strategy
Campaign concepts and creative platforms
Annual and project-based integrated planning
Audience and channel strategy
Content planning, creative and production
PR and corporate communications
Reputation built through worthwhile narratives, long-standing media relationships and disciplined delivery.
Brand PR strategy
Retained PR counsel
Media relations and media programmes
Product, corporate and brand storytelling
Corporate communications and internal PR training
Social and influencer communications
Long-term relationships between content, creators and platforms, holding brand expression and genuine engagement together.
Social communications strategy and concepts
KOL, KOC and creator partnerships
Product seeding and co-created content
Social channel planning and management
Partnership delivery and communications tracking
Celebrity and entertainment marketing
Talent placed back inside the brand strategy, from matching the person to shaping the content, so that influence adds up rather than scatters.
Ambassador and talent strategy
Talent selection, negotiation and contracting coordination
Editorial covers and branded content production
Celebrity content collaboration and event participation
Fan community communications coordination
Brand experience and events
Abstract brand value turned into something a person can walk into, held to quality by disciplined project management.
Event concepts, planning and run-of-show design
Launches, press days and media previews
VIP and client experiences, and bespoke journeys
Production, delivery and supplier management
Guest, travel and hospitality management
Art, culture and brand collaboration
Working from the brand’s objective, connecting artists, cultural institutions and creative resources into collaborations with a real relationship to the subject. Brand strategy, collaboration planning and communications sit with Muchcomm; curation, exhibition operations and independent art projects are delivered by MuchArt Projects.
Artist, institution and creative resource strategy
Brand art collaboration planning and resource coordination
Art content and project communications
Cultural collaboration project management