LOUIS XIII

Making a century visible

Brand art programmes and integrated communications2021 onwards
Client

LOUIS XIII

Year

2021 onwards

Disciplines

Integrated communications, art programmes, content production

The Heritage programme writes the next century into the brand’s narrative. A century is a large idea about time, and it can only be understood through particular people, works and actions.

Working with artists, heritage practitioners and makers committed to long-term practice, we turned an abstract span of time into work that could be photographed, described and exhibited. Heritage stopped being a look backwards and became something made together, facing forward.

A commissioned work, in the maker’s courtyard
A commissioned work, in the maker’s courtyardPress image

Our part

Strategy and preparation

Programme planning, artist and partner liaison, event delivery

Content and communications

Communications strategy, content and material production

Communications and review

Coverage tracking and project reporting