Returning high jewellery to the night sky

To present a high jewellery collection inspired by the night sky, the Maison chose to leave the conventional city launch behind and unveil the pieces under the real night sky of Ningxia.

The evening was built as one continuous experience rather than a sequence of separate parts: arrival at dusk, the preview while the light was still going, dinner afterwards in the same space, and then a star theatre constructed for the project. Arrival, preview, dinner and stargazing formed a single narrative, and the shape of the evening became the brand experience.